Premium website
A luxury, mobile-first home for your property or portfolio: property pages, amenities, location, FAQs, enquiry forms and a clear booking journey. Performance and accessibility checked, analytics set up.
Digital growth for luxury hospitality · Cape Town
Exceptional stays. Directly yours.
We help luxury properties build a digital presence they actually own, designed to create more direct-booking opportunities.
Start a conversationThe approach
Not a pretty website. A foundation you own.
OwnYourStay is a hospitality growth partner. We combine premium presentation, cinematic content, discoverability, booking infrastructure and measurement, so your property builds trust, captures enquiries and understands its own performance.
A website is the conversion hub, not a traffic source by itself. We are candid about that, and about what we can and cannot promise.
- 01Reliance on Airbnb and other third-party platforms
- 02No owned website, or one that makes enquiring hard
- 03A remarkable property with an inconsistent online presence
- 04Social attention with no clear path to enquiry or booking
- 05Little visibility on visitors, enquiries and booking sources
- 06No permission-based way to welcome guests back
Concept imagery. Illustrative only.
Services
Six disciplines. One owned presence.
Cinematic content
Property video and short-form social assets with luxury visual direction and a considered shot list. Volume and any hard costs such as drone or travel are scoped upfront.
SEO & discoverability
Technical and on-page foundations, property and location page strategy, keyword research. A compounding channel, never an instant ranking promise.
Direct-booking infrastructure
A clear path from discovery to enquiry or booking, with the right booking engine for you, source tracking where feasible, and consent-led guest flows.
Analytics & reporting
Visitors, traffic sources, enquiries and conversions, plus bookings and revenue where reliable data access exists. Monthly reporting on suitable tiers.
Growth partnership
Upkeep, monitoring, updates, support and optimisation on a defined retainer, with deliverables, limits and response times written down.
Exact deliverables are scoped per property or portfolio. Direct booking capability depends on the chosen booking engine, calendar integrations and payment provider, and is confirmed before we promise it.
Process
Calm, clear and measured.
- 01
Audit
A concise digital review of your brand presentation, website, SEO, booking path, content and measurement.
- 02
Scope
Agreed deliverables, timeline, revision limits and third-party costs, written down before we start.
- 03
Build
Website, content and booking journey designed and implemented to a five-star standard.
- 04
Measure
Tracking in place so you can see visitors, enquiries and where bookings come from.
- 05
Grow
Ongoing upkeep, reporting and optimisation, shaped around what the data shows.
Investment
A setup fee, a defined retainer, and aligned incentives.
Indicative starting points in US dollars, confirmed in a written proposal for your property. Final scope and pricing vary with production needs and integrations. For South African clients the exact rand amount payable is shown on every proposal.
One-time setup
1 propertyUS$1,500
2 propertiesUS$2,250
3 propertiesUS$3,500
5+ propertiesCustom quote
Website, content and booking foundations, scoped per property.
Monthly retainer
1 propertyFrom US$120
2–3 propertiesUS$200–300
4–10 propertiesUS$500–750
10+ propertiesUS$1,000+
Defined upkeep, monitoring and reporting. Content volume and SEO scope set per tier.
Optional performance share
Where we directly contribute to the booking engine, we can discuss a share of qualifying direct-booking revenue. Which bookings qualify, how they are attributed and how reporting works is agreed in writing, fair and auditable. We never assume every direct booking was ours, and we do not guarantee bookings or revenue.
Founding partners
Three places. By invitation.
We are early, and we say so. We are selecting exactly three properties to work with as founding partners, building real experience and permissioned case studies together. Scope is defined, and no results are promised.
What we look for
- A visually exceptional property in or near Cape Town
- A responsive operator who values collaboration
- Willingness to share baseline and post-launch data where permitted
- Agreement on scope, timeline and revision limits
Begin
Let's talk about your property.
Tell us a little about your stay. We reply personally, with a real observation about your digital presence, not a generic pitch.
Prefer to reach us directly?
You can contact us by phone or email — whichever suits you. We're happy to hear from you either way.